MILLSTONE® COFFEE PARTNERS WITH JEFF RUBY CULINARY ENTERTAINMENT TO LAUNCH EXCLUSIVE COFFEE BLENDS IN GREATER CINCINNATI
Jeff Ruby Steakhouse Blend™ now available in seven Jeff Ruby Restaurants and Cincinnati area supermarkets
CINCINNATI, March 7, 2006 – Procter & Gamble's (NYSE: PG) Millstone Coffee brand, one of the largest premium coffee brands sold nationwide, announced today a relationship with upscale steakhouse owner Jeff Ruby. Millstone has created two coffee blends exclusively for Ruby's seven restaurants in Cincinnati including The Precinct, Jeff Ruby's Tropicana, Jeff Ruby's Steakhouse, Carlo & Johnny, The Waterfront's South Beach Grill, Jeff Ruby's at Belterra and Jeff Ruby's Louisville (opening in April). Jeff Ruby Steakhouse Blend and Jeff Ruby Steakhouse Blend Decaffeinated will also be available in bulk coffee bins at Cincinnati area supermarkets beginning in March 2006.
"I'm thrilled to be launching Jeff Ruby Steakhouse Blends with Millstone," said Jeff Ruby, President, Jeff Ruby Culinary Entertainment. "Just like great restaurants, great coffees tell a story. I'm confident that the Millstone Jeff Ruby Steakhouse Blends will become the coffee that people will choose when sharing special meals with friends and family. And I'm sure these blends will exceed the expectations of even the most discriminating of palettes. Our company and Millstone worked many months on perfecting these blends of beans."
Millstone Coffee has a rich history of providing consumers with premium coffees available in a diverse range of roasts and flavors. The new Jeff Ruby Steakhouse blends enhance the Millstone offering of premium roasts, decaffeinated, and flavored coffees already available at supermarkets and retail stores throughout the country.
"Our local community has, in the past, named Jeff Ruby as Cincinnati's Best Restaurateur and we completely agree and appreciate Jeff's talents and commitment to fine dining in and around our fine city for over 25 years," said Paul Tepfenhart, Millstone Brand Manager. "We are proud to complement this tradition of fine dining with a great cup of Millstone premium coffee."
Like all Millstone coffees, Jeff Ruby Steakhouse Blends are made with 100% Arabica beans, meeting consumers' desires for excellent taste and honoring the company's commitment to provide consumers with only the finest gourmet blends, roasts, and flavors available. The new blends join an already rich assortment of more than 20 light, medium, medium-dark, and dark roasts and more than 15 flavored coffees in the Millstone family. For more information on Millstone Coffee, log on to www.millstone.com.
About P&G
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For More Information:
Sean Lashley, Fleishman-Hillard, (314) 982-1746
Lars Atorf, Millstone Coffee, (513) 983-1224